MARKETING COMMUNICATIONS REVIEW Essay Example | Topics and Well Written Essays - 3000 words

MARKETING COMMUNICATIONS REVIEW - Essay Example All of a sudden, international marketing is a vital skill and knowledge for a company to have. By means of the rapid progression of information technology, as we all know, the detachment almost does not exist anymore. All intercontinental corporations have to expand international marketing strategies. so, to understand international marketing improved, a detailed understanding of the a variety of stages that a business undergoes to turn into a intercontinental business is required. Basically, there are 4 stages that a business goes during before it finally becomes a intercontinental business. These 4 stages are Domestic, International, Multinational and international. The 5th stage may be termed as Transnational. In the domestic stage of a business, the only target market of the business exists in the home country. It can be said that the whole vision of the world for the company is limited to the home country. In this stage of growth the orientation of the business is ethnocentric. The 21st century has made the cosmetic surgery business very profitable. No doubt, television reality shows have put a spin on the process by targeting daily people and marketing it as an alteration or a new beginning kind of experience. Cosmetic events can be surgical and non-surgical. Surgical methods comprise facelifts and liposuction, and are performed in a surgeon's office-based ability, an outpatient surgery center, or a hospital. It's typically done on an outpatient basis, but a few surgeons may hospitalize patients for a day when using all-purpose anesthesia. Non-surgical events include Botox injections as well as Laser Resurfacing, typically performed in a surgeon's workplace in less than an hour. Three major reasons for having a cosmetic process are changing an innate trait for instance a "nose job," the second reason is to turn back time and reduce the effects of aging, and lastly body contouring for instance liposuction as well as a breast lift. Another reason would be h aving a mutilation due to an accident or a birth defect. Marketing Role Definition: Marketing is the mainly influential weapon obtainable to a business; though, marketing is frequently confused by means of sales and advertising. It is noted that commerce need to appreciate that marketing is much more than that. Marketing, in fact, has a variety of roltes in a firm or business; initially, it connects the commerce with its target market, it provides the main link among the business and its customers. Secondly, as marketing center on the needs and needs of customers, it gives a trade direction and helps it to direct in a changing environment. Thirdly, it offers the information the commerce needs in order to modify direction or regulate its tactics by providing latest products or changing obtainable products. Fourthly, marketing helps to organize how a business can finest use its resources to please customers and attain profit targets, yet the marketing plan can really be seen as the 'blueprint' for a business's future success. The intention of this paper is to show the rising demands of cosmetic procedures, as well as how the supply is being met in dissimilar ways than just the doctor's office. First I will explain the

Douglas Coupland's Microserfs Essay Example | Topics and Well Written Essays - 1000 words

Douglas Coupland's Microserfs - Essay Example The exploration of one’s identity is a theme that is discussed by the author and other characters in the novel. In this paper, we will analyze how the characters examine their identities and what is the influence of their profession on their identities? The influence of their professions on their identities is so far-reaching that they start to think about themselves in technical terms. The environment in their workplace has affected the characters in the novels to such an extent that they are not able to think about their lives beyond this setting. The character of Karla, a coder and colleague of the Daniel, is most expressive about her feelings regarding identity. Her thoughts about identity can be gauged from the following paragraph, â€Å"Its all about identity," [Karla] said. She said, "We look at flock†¦Ã¢â‚¬ ¦What makes any one person different from any other? Where does your individuality end and your species-hood begin? As always, its a big question on my mind.† (Coupland, pg.236). While working, the identity of all the characters is connected with their work. The individuality of person is lost in the settings that are dominated by the machinery. Karla also feels that her identity is being overwhelmed, by the environment of her workplace. While talking with Daniel, her conversation reflects her thoughts about identity. â€Å"She said that we, as humans, bear the burden of having to be every animal in the world rolled into one. She said that we really have no identity of our own.† (Coupland, pg.17). The thoughts of Karla represent the identity crisis that people are experiencing in the wake of a demanding professional life. People are so consumed with their aims and ambitions that they have lost the perception of their true identity. Karla also points towards this attitude of human beings. â€Å"She said, "What is human behavior, except trying to prove that were not animals? She said, "I think we have strayed so far away from our animal origins